According
to Watson (1913), “the world of physical objects (stimuli, including here
anything which may excite activity in a receptor), which forms the total
phenomena of the natural scientist, is looked upon merely as a means to an end.
That end is the production of mental states that may be ‘inspected’ or
‘observed’ (Watson, 1913, p. 158). Individual actions, thoughts, etc are
measured or proposed and often pre-determined based on responses to the outward
environment. This process can be directly applied to determining how management
strategies, principles and or objectives can assist in making managerial
approaches more efficient.
This will also show how in some instances
these same methods must be re-evaluated based on how individuals (employees)
respond based on the conditions of the environment, if responses (physical or
verbal) are negative what should be changed if at all and why? Public behavior
and the process of studying it serves its purpose “only in so far as [the
behaviors] may throw light upon conscious states;” however, the actual mental
process is not the focus (Watson, 1913, p. 159). Studying behavior is a
foundational component to understanding how to implement managerial strategies,
which involve, ethics, compensation (not just financial but any delegative
process) and culture (environmental), all of which will be initiated and
cultivated through various methods of communication.
Change in managerial settings are often
focused on the individuals first then the surrounding environment (the
workplace). This approach will always lead to a stagnate display of progress.
Watson (1913) stated, “the attack is [generally] made upon the observer and not
upon the experimental setting” (p. 163). We must first
determine if the displayed behavior is supported with a legitimized concern of
how a process, management strategy or business procedure affects production or if the
individual (employee) is just being difficult. If the behavior expresses a legit concern, what is the cause and why the response? Steps to improve and or change the
ineffective process or strategy should then be pursued. This view supports the idea of change within an organization as
dependent upon how behavior is both interpreted and acted upon based on what is
reciprocated with each cultural evolution. Culture can be defined as “the totality
of equivalent and complimentary learned meanings maintained by a human
population [within any setting], or by identifiable segments of a population
[also within any setting], and transmitted from one generation to another”
(Segall, 1986, p. 527). This is not referring only to generations consisting of
age but also concerning transitions of any sort.
For instance, there are shifts, which
take place within the culture of an organization both large and minute. It
could be as small as changing or updating the company’s phone system or as
grand as expanding into an international corporation. Therefore, it is the duty
of the organization (management) to be sensitive to these cultural developments
in order to understand where the organization has the potential of progressing
to. This can be observed through behavior. If I were to sit down and chat with John B. Watson, I would ask him the following questions:
1. In
relation to your beliefs of behavior, what is your view on the culture of
modern organizations?
2. After
review of these modern organizations, concerning behavior in the workplace, do
you still “feel that behaviorism is the only consistent and logical
functionalism” (Watson, 1913, p. 166).
3. Now
that you’ve reviewed these modern organizations, would you promote
introspection as more than just an abridged method of observing behavior?
4. According
to McGowan (2008), necessity encapsulates everything that renders human action
nugatory. The necessary is what will happen regardless of or despite anything that
any human does. The necessary must occur—and nothing you or I do will
make any difference” (p. 35). Not referring to possibilities but concerning
instances of necessity (including those in professional settings), how does
human behavior play an adequate role in evoking change (whether individual,
political, social/environmental and managerial) beyond the effects of
necessity?
5. Despite
the inability to control habit during your efforts with the young birds
(Watson, 1913, p. 167), what would your suggestions be for developing stimuli
to effectively incorporate habitual or subconscious behavior into the
managerial process?
Watson
would respond to these questions still supporting his stance on behaviorism.
However, I do believe he would initiate additional observations with the
changes in management that have occurred so far.
References
Watson,
J. B. (1913). Psychology as the behaviorist views it. Psychological Review.
20(2), pp. 158-177.
Segall,
M. H. (1986). Culture and behavior: psychology in global perspective. Annual
Review of Psychology, 37(1). pp. 523-564.